The Buckle, Inc. - Our Brands

Only at Buckle

The styled life isn’t something you grow into, it’s something you grow up with.

BKE Youth

It's your life. Live it. Direct take down styles of some of our guest-favorites, made for kids.

Buckle’s namesake brand that delivers on time-tested fits and must-have staples for every guest. Made for those living life their way, represented through their personal style and how they style individual pieces. BKE offers head-to-toe wardrobing solutions that have proven to be a guest-favorite year and year again.

Lab Valley

Created to keep up with her ever-changing and adventurous lifestyle.

Lab Valley will offer essential separates and streamlined performance sets with the ability to mix, match and layer all the pieces in the collection. Made with flexibility and fun in mind and qualities with stretch that are washable, comfortable, and fast drying.

Departwest

For the adventurous, and the bold.

Turn up the personality, and the comfort. Departwest is made for those in search of adventure. Made with ultra-soft fabrics, a range of wash techniques, bright colors and on-trend details, Departwest is for those wanting a little fun in their day-to-day wardrobe.

Buckle Black

A little statement, made out of premium fabrics just for them.

Quality that they can feel, and you will appreciate. Buckle Black takes premium fabrics and incorporates elevated, statement details that represents them and their unique style.

Daytrip

Designed with specialty details for those seeking comfort and affordability.

Daytrip holds all of those wardrobe staples that can be dressed up or down to match any occasion. The brand is designed with specialty details that bring style while still prioritizing comfort and price point.

Willow & Root Youth

On-trend pieces that they'll reach for again and again.

Willow & Root was developed with the trendsetter in mind. Whether it be taking on the latest silhouette, bold print, or fashion-forward detail, Willow & Root is for those looking to take risks while standing out from the rest.

Modish Rebel Youth

Made for the free spirit.

Made for the free spirit, Modish Rebel resists standard art elements by crossing wanderlust imagery with a precarious attitude. The brand defines itself without limits.

Maven

Designed to keep up with them and their active lifestyle.

Designed with performance in mind, MAVEN is a new every-day, true athleisure brand made to keep up with them. Intentional details both elevate and allow for all-day wear, MAVEN is sure to become a favorite.

Gimmicks Girl

Boho-inspired, with styles inspired by mom.

From pieced fabrics, to embroidered details, and refreshed staples – Gimmicks is the brand for those inspired by a bohemian lifestyle. Released in collections, Gimmicks pieces are meant to be mixed and matched to be worn together or to stand out on their own.

Gilded Intent Youth

Vintage-inspired details with comfort factored in.

Gilded Intent is about the balance of grunge and fashion, taking inspiration from the urban landscape and adding a vintage twist. From colors to details, Gilded Intent takes the notion of basic and turns each piece into a unique statement all of their own.