The Buckle, Inc. - Our Brands

Only at Buckle

Whether elevating everyday staples or running full force into the latest trends, our women’s brands make the styled life a reality. From bohemian-inspired, to urban and vintage focused, Buckle's offering of women's product truly is for those living the styled life, their way.

BKE

It’s your life. Live it. Discover the Buckle difference with time-perfected fits and must-have staples.

Buckle’s namesake brand that delivers on time-tested fits and must-have staples for every guest. Made for those living life their way, represented through their personal style and how they style individual pieces. BKE offers head-to-toe wardrobing solutions that have proven to be a guest-favorite year and year again.

Buckle Black

Designed for the life you live. Featuring Buckle Contour shaping & smoothing fabrics.

A brand that supports you. Featuring shaping and smoothing contour fabrics that celebrate and enhance the body’s natural curves. Quality you can feel with premium fabrics, presented in elevated styles and details.

Gimmicks

A perfect balance of romantic and statement, Gimmicks is a bohemian-inspired brand to build a closet around.

From pieced fabrics, to embroidered details, and refreshed staples – Gimmicks is the brand for those inspired by a bohemian lifestyle. Released in collections, Gimmicks pieces are meant to be mixed and matched to be worn together or to stand out on their own.

Willow & Root

A fashion-forward brand focused on the hottest trends of each season.

Willow & Root was developed with the trendsetter in mind. Whether it be taking on the latest silhouette, bold print, or fashion-forward detail, Willow & Root is for those looking to take risks while standing out from the rest.

Sterling & Stitch

Western-inspired pieces made for those in pursuit of unique style.

Born in the heartland, made for you. Sterling & Stitch is a collection-based brand of western-inspired pieces made for those in pursuit of unique style. Trend-forward with premium fabrications, this brand is made for the rule-breakers.

33 COASTAL

Style inspiration taken straight from the West Coast, 33 Coastal is for the upbeat, spirited, and adventure-seeking.

Released in collections, 33 Coastal takes a fresh take on West Coast fashion with vibrant colors, earthy and light fabrics, and contemporary trends through a variety of tops, sweaters and fashionwear.

Red by BKE

Designed for those who love modern, feminine, classic style.

A brand that offers the look for a modern woman, in a neutral palette with touches of color and rich fabrications. Red by BKE is designed with the working woman in mind through a variety of tops, sweaters and fashionwear.

Fitz & Eddi

Discover basics done better with the latest trends in mind.

Fitz & Eddi is a brand dedicated to our younger guests. With a variety of silhouettes from cropped to oversized, the brand speaks to the young at heart. Skewing slightly smaller in fit, Fitz & Eddi is the perfect brand for teen shoppers migrating from youth to adult sizes.

Gilded Intent

Where urban meets vintage to highlight the aesthetic of those wearing it.

Gilded Intent is about the balance of grunge and fashion, taking inspiration from the urban landscape and adding a vintage twist. From colors to details, Gilded Intent takes the notion of basic and turns each piece into a unique statement all of their own.

Daytrip

Designed with specialty details for those seeking comfort and affordability.

Daytrip holds all of those wardrobe staples that can be dressed up or down to match any occasion. The brand is designed with specialty details that bring style while still prioritizing comfort and price point.

Modish Rebel

Made for the free spirit.

Made for the free spirit, Modish Rebel resists standard art elements by crossing wanderlust imagery with a precarious attitude. The brand defines itself without limits.

Women