Today
Buckle operates over 449 retail stores in 42 states and has grown to become one of America's favorite denim destinations while staying true to its mission: to create the most enjoyable shopping experience possible for our guests.
Buckle began as Mills Clothing, a men's clothing store in Kearney, Nebraska.
A second store is purchased and operated under the name Brass Buckle.
Brass Buckle developed into a denim-based store offering a wide selection of denim and shirts.
Current President and CEO, Dennis Nelson, joins the Company.
Women's apparel is introduced and the first mall-based location is opened.
Distribution team moves from downtown, to new home, 'Brass Buckle Center', in west Kearney.
Brass Buckle changes its name to The Buckle, Inc. and began development of private label, bkle, known today as BKE.
Buckle goes public on the NASDAQ as BKLE and reaches operations of 100 stores in 18 states, with annual sales reaching $112,898,000.
Buckle’s Primo Rewards Card is introduced which encourages loyalty and rewards for frequent shoppers.
Buckle’s first private label credit card is launched, processed by the National City Card Services.
Buckle launches new store design with an updated logo.
Buckle moves to the New York Stock Exchange where it currently trades under the symbol BKE.
Buckle reaches operations of 200 stores in 29 states, with annual sales reaching $337,916,000.
Buckle’s first ecommerce site is launched – the start of buckle.com.
Buckle unveils new store design and logo - what we recognize as Buckle today.
Buckle’s private label brand, BKE, accounts for 45% of denim sales.
Buckle reaches operations of 400 stores in 41 states, with annual sales reaching $898,287,000.
Buckle completes construction of its new, 240,000 sq. ft., state-of-the-art Distribution Center.
Buckle launches newly redesigned buckle.com ecommerce site.
Buckle’s denim sales for the year reach 5 million pairs sold; net sales increase 11.9% to $1.063 billion over the 52-week fiscal period, ending Jan. 28, 2012.
Buckle operates 442 retail stores in 42 states and has grown to become one of America's favorite denim destinations while staying true to it's mission: to create the most enjoyable shopping experience possible for our guests.